ANI PR Wire
28 Sep 2022, 16:30 GMT+10
Guwahati (Assam) [India], September 28 (ANI/BusinessWire India): Seagram's Imperial Blue, one of the most iconic brands in the industry, continues to reinforce its support for NorthEast United Football Club (NEUFC) as the exclusive partnership enters its second year.
In a press conference held on 27th September on Guwahati, Imperial Blue and NEUFC players celebrated the success of this association and underscored the mutual admiration for Northeast's love for the game of football.
Seagram's Imperial Blue's sustained support to the passion points of the youth across the country and NEUFC's success in the game presents an opportunity for both the brands to strengthen its with connect young India. The club, owned by John Abraham, is based out of Guwahati, Assam and will be competing in the upcoming Indian Super League'22.
Commenting on the same, Ishwindar Singh, General Manager - Marketing, Pernod Ricard India said, "This is the second year of Imperial Blue's successful association with NEUFC - a testimony to the brand's belief in celebrating our consumer's passions and being a partner in their moments of conviviality. This led to the discovery of "Boliya", which in the local tongue means "going crazy or mania". Footboliya as a campaign captures this fervor for Football and the local culture in one go. The association binds the region together, instilling strong local pride, as they root for their beloved team and witness it making a mark on the national stage. With matches scheduled in the NEUFC home stadium this year, for the first time after the pandemic, we are ecstatic to be able to connect with our audience at an even more personal level. We eagerly look forward to an amazing season of Hero Indian Super League for NEUFC and wish all the luck to the team for the upcoming season."
Commenting on the association Priya Runchal, CEO of NorthEast United Football Club said "We are delighted to step into the second year of our collaboration with a dynamic brand like Seagram's Imperial Blue. Hero Indian Super League is one of India's largest sporting leagues, and football is deeply ingrained in the people's hearts in the Northeast region. Imperial Blue has always established a deep bond with consumers and been a partner in their moments of conviviality, quite like NEUFC. This successful association, that will further cement the brand's affinity with the football fans in the region, is a testament to that."
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of South East Asia Post news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to South East Asia Post.
More InformationATLANTA, Georgia: The United States is facing its worst measles outbreak in more than three decades, with 1,288 confirmed cases so...
In the past month alone, 23 Israeli soldiers have been killed in Gaza—three more than the number of remaining living hostages held...
LONDON, U.K.: At least 13 people are believed to have taken their own lives as a result of the U.K.'s Post Office scandal, in which...
WASHINGTON, D.C.: Travelers at U.S. airports will no longer need to remove their shoes during security screenings, Department of Homeland...
WASHINGTON, D.C.: An elaborate impersonation scheme involving artificial intelligence targeted senior U.S. and foreign officials in...
SLUBICE, Poland: Poland reinstated border controls with Germany and Lithuania on July 7, following Germany's earlier reintroduction...
REDMOND, Washington: Artificial intelligence is transforming Microsoft's bottom line. The company saved over US$500 million last year...
WASHINGTON, D.C.: A federal rule designed to make it easier for Americans to cancel subscriptions has been blocked by a U.S. appeals...
BASTROP, Texas: In a surprising turn at Elon Musk's X platform, CEO Linda Yaccarino announced she is stepping down, just months after...
NEW YORK CITY, New York: Former British prime minister Rishi Sunak will return to Goldman Sachs in an advisory role, the Wall Street...
LONDON, U.K.: Physically backed gold exchange-traded funds recorded their most significant semi-annual inflow since the first half...
AMSTERDAM, Netherlands: Some 32 percent of global semiconductor production could face climate change-related copper supply disruptions...