ANI PR Wire
04 Feb 2023, 17:30 GMT+10
Deoghar (Jharkhand) [India], February 4 (ANI/PNN): The provision of a clean and safe environment to its citizens should be the mandate of any Government. One of the key motives of Achhi Aadat Campaign (AAC), a JICA India initiative and IJ Kakehashi Services Pvt. Ltd. (IJK), is to attain the above objective and thus designed to contribute to provide a clean and hygienic environment to its targeted beneficiaries through dissemination of knowledge in a strategic manner.
As per SDG India Index 2.0, Jharkhand scores one of the lowest in SDG Goal 6 (Clean Water and Sanitation) Index score, with respect to other States/UTs. Further, the State Government acknowledges the fact that "In Jharkhand entire population does not have access to safe drinking water and sanitation. Rural sanitation coverage is very low. About 30% of habitations have partial facility with drinking water (source: Official website of the State Government (https://www.jharkhand.gov.in/drinking-water)
In view of the above facts, the Achhi Aadat Campaign 2022, has marked its presence in some pockets of Deoghar district, Jharkhand State through meaningful interventions of awareness and knowledge enhancement of the rural communities and school students. This initiative was supported by Nihon Suido Consultants Co., Ltd., a leading Japanese engineering consulting firm in the water sector.
The interventions were implemented with the support of a local NGO, Chetna Vikas which has an esteemed presence in Deoghar district of Jharkhand State for many years and has meaningfully contributed in the improvement of the sanitation conditions in the district. The NGO has conducted educational sessions with the school children on the importance of hygiene especially that of handwashing with soap and nail hygiene. It was exhibited through a puppet show, handwashing demonstration, etc. The NGO has also engaged with the school children through holding painting competition on the importance of hygiene and other sanitation practices.
In this matter, Sourabh Bhatacharjee, Head of Operations, Social Development Projects IJK quoted, while narrating about his observations during his field visit to Deoghar- "Exemplifying from a local context always helps in better penetration of the key messages of any social intervention. In the course of disseminating the importance of handwashing with soap, the NGO officials had highlighted the stunted conditions of the children in the village due to the lack of hygiene conditions of the pregnant mothers in the village. This example was an attempt to ensure the contemplation stage of the Behavior Change Communication process amongst the beneficiaries. Positioning of the AAC messages and their presentation amidst the mixed populace was really praiseworthy."
On a concluding note, the blend of communication activities at the community level along with the school-going children pertaining to the messaging of handwashing with soap and nail hygiene in Deoghar proved to be a welcome step towards achieving a hygienic and clean society.
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Get a daily dose of South East Asia Post news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to South East Asia Post.
More InformationATLANTA, Georgia: The United States is facing its worst measles outbreak in more than three decades, with 1,288 confirmed cases so...
In the past month alone, 23 Israeli soldiers have been killed in Gaza—three more than the number of remaining living hostages held...
LONDON, U.K.: At least 13 people are believed to have taken their own lives as a result of the U.K.'s Post Office scandal, in which...
WASHINGTON, D.C.: Travelers at U.S. airports will no longer need to remove their shoes during security screenings, Department of Homeland...
WASHINGTON, D.C.: An elaborate impersonation scheme involving artificial intelligence targeted senior U.S. and foreign officials in...
SLUBICE, Poland: Poland reinstated border controls with Germany and Lithuania on July 7, following Germany's earlier reintroduction...
REDMOND, Washington: Artificial intelligence is transforming Microsoft's bottom line. The company saved over US$500 million last year...
WASHINGTON, D.C.: A federal rule designed to make it easier for Americans to cancel subscriptions has been blocked by a U.S. appeals...
BASTROP, Texas: In a surprising turn at Elon Musk's X platform, CEO Linda Yaccarino announced she is stepping down, just months after...
NEW YORK CITY, New York: Former British prime minister Rishi Sunak will return to Goldman Sachs in an advisory role, the Wall Street...
LONDON, U.K.: Physically backed gold exchange-traded funds recorded their most significant semi-annual inflow since the first half...
AMSTERDAM, Netherlands: Some 32 percent of global semiconductor production could face climate change-related copper supply disruptions...